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Deals and discount page
A deals and discount page shares offers, voucher codes and product links, and may earn commission when readers buy through affiliate links. Income is not guaranteed, and offers and affiliate-programme terms can change.
Open the interactive guide (checklist, video, read-aloud) →In plain words
- Choose a group of people and offers to help.
- Check each offer, its rules, and its end date.
- Share clear details and label affiliate links as adverts.
- You may earn commission if readers buy through your links.
- Your income can change, and you may earn nothing.
- Keep checking offers and remove ones that have ended.
Who it suits
It suits someone who enjoys finding useful offers, checking the details and writing clear updates for a particular audience. You’ll need to be patient while you build readers’ trust and learn which offers they find useful.
Readers may value a clear, trusted place to find offers that suit them. A retailer or affiliate programme may pay commission when a reader buys through your link, but clicks and sales are not guaranteed.
Step by step
- Choose a clear focus and audience. Pick a topic, such as home bargains, student offers or family days out. Write down who you want to help and what makes an offer useful to them, such as a relevant product or clear saving conditions. About 30-60 minutes.
- Choose a simple place to publish. Decide whether to use a website or social channel you can manage. Organise the page with clear headings and give readers a way to contact you, if you want to receive questions. About 1-2 hours.
- Check programmes and their promotion rules. Compare relevant affiliate programmes and networks, then read the terms before applying. Check whether your planned page and promotion methods are allowed: programme rules can differ. The ASA names Amazon Associates, Awin and Skimlinks as examples of programmes or networks ASA. About 1-3 hours.
- Apply and record each offer's details. Apply to programmes that suit your audience and keep a copy of the terms you accept. For each offer, note the retailer, link or code, eligibility conditions, and any expiry or availability information the retailer provides. About 1-2 days.
- Write short, accurate offer descriptions. Explain the main offer in plain language and include important conditions. For example, say if a minimum spend or new-customer restriction applies; do not imply that everyone can use the discount. About 10-20 minutes per offer.
- Use the programme's link or code. Use only the affiliate link or code supplied by the programme. Affiliate activity may be tracked through unique URLs or codes, and commission is often based on resulting clicks or sales ASA. About 5-10 minutes per offer.
- Label affiliate content clearly. Make the commercial nature of affiliate content obvious to readers. UK ASA guidance says marketing communications must be obviously identifiable and gives “Ad” as an example ASA ASA. About 5 minutes per post.
- Label commercial content for Irish readers. If your content is for an Irish audience, make its commercial nature clear too. CCPC guidance says influencers should use “#Ad” and advises labelling content if in doubt CCPC. About 5 minutes per post.
- Review offers and keep simple records. Check the page regularly, remove expired offers and confirm codes still work where possible. Update conditions when retailers change them, and keep a simple record of links, clicks, commissions and relevant expenses. About 15-30 minutes, once or twice a week.
Your first 15 minutes
Choose one audience, publish a simple page with a few carefully checked offers, and clearly label any affiliate links or commercial content.
The money
You usually do not set a price for the product: the retailer sets it, and the affiliate programme sets the commission terms. Compare the terms and focus on useful, clearly explained offers; do not treat a stated commission rate as a prediction of your income.
Example only: if approved commissions for one week were £40 and your costs were £5, the amount left before tax would be £40 − £5 = £35. Separately, if commissions were €40 and costs were €5, the amount left before tax would be €40 − €5 = €35. These are made-up examples, not expected earnings.
The rules
You can run a deals page in the UK and Ireland. Follow advertising and tax rules, and the terms of each affiliate programme. There’s no general licence for this activity. If your setup includes other services or sales, check with the relevant body.
UK and Northern Ireland
- Tax and records. Your first £1,000 a year of trading income is covered by the trading allowance. This means gross income before expenses. You must tell HMRC if you go above it GOV.UK Tax Help for Hustles. If you need to register for Self Assessment, the deadline is 5 October after the tax year ends GOV.UK.
- Advertising labels. If you mention a product alongside an affiliate link or code, that counts as advertising. Put a clear “Ad” label near the start. “Affiliate” alone may not be enough. Brands and affiliates share responsibility for making affiliate advertising easy to identify. Depending on your arrangement, this may apply to all of the content or only some of it ASA ASA.
- Programme terms. Check each programme’s rules before you apply and before you promote an offer. For example, the listed Cuelinks BISSELL programme does not allow promotion on social media. Its terms may not suit your page Cuelinks.
- Data protection fee. The ICO’s wholesale and retail guidance gives advertising or marketing another person’s business, goods or services as an example of when a data protection fee is required. Use the ICO self-assessment tool to check whether you need to pay a fee ICO.
- Offers and queries. Offers and their conditions can change or end. Check that offer details are current, and correct any information when it changes Irish Times. If you also sell goods or take orders yourself, extra rules may apply. Check the requirements for that activity.
- Age and licences. There’s no general legal age limit or specific licence for running a deals page. Check each programme’s age and eligibility rules before you apply. If you do more than publish affiliate offers, ask the relevant regulator.
Ireland
- Income tax. If you’re a PAYE worker, register for self-assessment using Form 11 if your taxable non-PAYE income is over €5,000 or your gross non-PAYE income is over €30,000. Below those thresholds, declare it on Form 12 through myAccount Revenue.
- Advertising labels. Label commercial content with “#Ad”. The CCPC advises you to label it if you’re unsure CCPC.
- Programme terms. Check each programme’s terms before you apply. Make sure it allows your page and the way you plan to promote offers. Rules differ between programmes, and offers can change or end.
- Offers and queries. Offers and their conditions can change or end. Give readers accurate offer conditions, and correct any information that has changed Irish Times. If you also sell goods or take orders yourself, extra rules may apply. Check the requirements for that activity.
- Age and personal information. There’s no general legal age limit or specific licence for running a deals page. Check each programme’s eligibility rules before you apply. If you collect personal information or offer other services, check any separate requirements with the relevant Irish authority.
Checked against official sources: 22 October 2026. Not yet reviewed by a qualified tax or legal adviser. General guidance, not legal advice. Check the official link beside each point before you start.
Common mistakes
- Promoting an offer without checking whether the programme allows your method.
- Leaving out minimum spends, customer restrictions or other important conditions.
- Using an unclear affiliate label or hiding it after the reader has to click.
- Keeping expired offers live or failing to update changed terms.
- Assuming a commission rate or a few clicks means reliable income.
AI-made demonstration: this module has a 20-second street-chat video in the interactive guide. The presenter and the people in it are computer-generated, not real people.